品牌設(shè)計(jì)包括：企業(yè)的LOGO設(shè)計(jì)，獨(dú)特的企業(yè)名稱(chēng)字體設(shè)計(jì)，廣告語(yǔ)（slogan）設(shè)計(jì)，畫(huà)冊(cè)、包裝等設(shè)計(jì)，品牌傳播。
1.品牌設(shè)計(jì)是在企業(yè)自身正確定位的基礎(chǔ)之上，基于正確品牌定義下的視覺(jué)溝通，它是一個(gè)協(xié)助企業(yè)發(fā)展的形象實(shí)體，不僅協(xié)助企業(yè)正確的把握品牌方向，而且能夠使人們正確的、快速的對(duì)企業(yè)形象進(jìn)行有效深刻的記憶。
2.設(shè)計(jì)是冰山一角，卻至關(guān)重要！如果我們把品牌理解成一座冰山。品牌或企業(yè)所屬的文化制度、員工行為、組織結(jié)構(gòu)、核心技術(shù)、營(yíng)銷(xiāo)方式等要素是構(gòu)成這座冰山的主體，盡管隱于水下，卻是品牌發(fā)展最強(qiáng)有力的支撐與原動(dòng)力。但這一切都必須通過(guò)一系列完整有效的視覺(jué)設(shè)計(jì)與品牌推廣來(lái)被大眾所認(rèn)知。
一個(gè)好的品牌設(shè)計(jì)能增加商品的附加價(jià)值，帶動(dòng)企業(yè)產(chǎn)品的銷(xiāo)售量。品牌設(shè)計(jì)包含的內(nèi)容有很多，企業(yè)可以根據(jù)自身需求有目的的選擇設(shè)計(jì)項(xiàng)目,簡(jiǎn)單來(lái)說(shuō)，品牌設(shè)計(jì)包括MI、VI、BI，具體點(diǎn)就是品牌命名、廣告語(yǔ)、標(biāo)志設(shè)計(jì)、包裝、廣告、海報(bào)、畫(huà)冊(cè)、店面設(shè)計(jì)、網(wǎng)站、微信二次開(kāi)發(fā)等。其實(shí)很大部分的品牌設(shè)計(jì)都?xì)w結(jié)于標(biāo)志設(shè)計(jì)，因?yàn)槠放圃诳蛻粜闹辛粝伦钌钣∠蟮木褪菢?biāo)志,企業(yè)的LOGO設(shè)計(jì)
LOGO是一個(gè)具有明顯的可識(shí)別性，也是品牌設(shè)計(jì)的基礎(chǔ)工作。富有新意的LOGO能更好的宣傳品牌的優(yōu)勢(shì)和文化，也能更容易的為消費(fèi)者所記憶。
獨(dú)特的企業(yè)名稱(chēng)字體設(shè)計(jì)
Brand design includes: enterprise LOGO design, unique corporate name font design, slogan design, album, packaging design, brand communication.
1. Brand design is based on the correct bing of the enterprise itself and visual communication under the correct definition of the brand. It is an image entity that helps the enterprise to develop. It not only helps the enterprise to correctly grasp the direction of the brand, but also enables people to correctly and quickly remember the image of the enterprise effectively and profoundly.
2. design is the tip of iceberg, but it is very important. If we understand the brand as an iceberg. The cultural system, employee behavior, organizational structure, core technology and marketing mode of the brand or enterprise are the main elements of the iceberg. Although hidden in the water, they are the strongest support and driving force for the development of the brand. But all this must be recognized by the public through a series of complete and effective visual design and brand promotion.
A good brand design can increase the added value of goods and drive the sales volume of enterprises. Brand design contains a lot of content, enterprises can choose design projects according to their own needs purposefully. Simply speaking, brand design includes MI, VI, BI, specific points are brand naming, advertising language, logo design, packaging, advertising, posters, albums, store design, website, Weixin secondary development and so on. In fact, a large part of the brand design is attributed to logo design, because the brand in the hearts of customers left the deepest impression is logo, LOGO design enterprises.
LOGO is a recognizable feature, and is also the basic work of brand design. Innovative LOGO can better promote the advantages and culture of the brand, but also easier for consumers to remember.
Unique enterprise name font design
